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Peacock Launches Without 4K HDR and Dolby Atmos

Date: 15 Jul 2020
Written by: Rasmus Larsen


NBCUniversal’s Peacock launches today in the US, with free and premium tiers. The new streaming service will not offer 4K HDR or Dolby Atmos at launch. It will not be on Roku or FireTV either.

PEACOCK UNFOLDS ITS FEATHERS:
Peacock will have a free, ad-supported tier with limited access to 13,000 hours of content, a $5/month tier with 20,000 hours of content and ads, and a $10/month tier with full, ad-free access. That is the good news.

The bad news is that, like WarnerMedia’s HBO Max, Peacock is not offering 4K HDR video or Dolby Atmos audio at launch. Movies and TV series are available in up to HD resolution. There is no word on when to expect it either. Up to 3 simultaneous streams are allowed.

It is not because NBCUniversal lacks movies in 4K HDR. Universal Studios is one of the most prolific studios when it comes to releasing UHD Blu-ray discs and 4K HDR movies through video-on-demand services such as iTunes and Vudu.

Peacock Launches Without 4K HDR and Dolby Atmos.

Peacock will roll out today on Apple TV including the Apple TV app, Android TV, Chromecast, Xbox One, Vizio SmartCast TVs version 2.0 or later, and LG webOS TVs version 3.5 or later. It effectively means that many owners of recent Vizio and LG TVs will not be able to download the app.

Again like HBO Max, Peacock will not be available on Roku and Amazon FireTV at launch. These TV platforms are, according to most estimates, the biggest two in the US. Negotiations have reported stalled over terms for revenue sharing from ads.

With Peacock, you will have access to new originals from NBCUniversal as well as popular catalog titles from Universal, Focus Features, DreamWorks, and Illumination such as Jurassic Park, E.T., Meet the Parents, Shrek, Parks and Recreation, 30 Rock, Saturday Night Live, King of Queens, Everybody Loves Raymond, Two and a Half Men, and Frasier. Coming soon are titles like Trolls World Tour, The Office, and new original TV shows.

NBCUniversal is the latest to enter the streaming wars after Apple TV+, Disney+, HBO Max, and Quibi. Peacock will launch in the US today and later internationally. You can check it out on peacocktv.com.

Date: 15 Jul 2020
Written by: Rasmus Larsen
Source: https://www.flatpanelshd.com